What is better electric heat or a heat pump?

Electric heat is EXPENSIVE but warmer than a heat pump. A heat pump really should not be ran if the temperatures fall below 35 degrees outside as there is simply not enough heat for it to pull from these temperatures to bring into your house. Our older customers tend not to like heat pumps and say they feel "drafty", whereas our younger customers don't mind it. If you don't have gas heat in your home a heat pump is your best bet as far as energy savings...PLAIN AND SIMPLE. But again, do your homework, talk to your A/C technician to understand the pros and cons before making a big decision such as this one. Again, this one comes down to personal preference and wallet size.